Ho Chi Minh City targeting high-spending tourism

HCMC targets high-spending Australian tourists

By VNA   May 15, 2024 | 02:06 pm GMT+7
HCMC targets high-spending Australian tourists
Foreign tourists in front of the Central Post Office in downtown HCMC. Photo by VnExpress/Tam Linh

The Ho Chi Minh City Department of Tourism on May 13 and 14 partnered with the Consulate General of Vietnam in Sydney to host a series of promotion events aimed at attracting Australian tourists.

Over 25 representatives from Vietnamese airlines, travel agents, hospitality providers and industry associations attended the road show.

A business-to-consumer (B2C) event stood out, featuring live entertainment, informative presentations, and a comprehensive overview of Ho Chi Minh City's tourism experiences, all designed to enable Australian visitors to plan their dream vacations, said deputy director of the department Le Truong Hien Hoa.

A business networking event also connected the city’s tourism companies with their counterparts from New South Wales.

The event attracted more than 2,500 visitors who explored over 25 booths showcasing a variety of prominent tourism products and services. Beyond browsing travel options, they were treated to an immersive cultural experience like to he flour figurine crafting, non la (conical hat) painting, traditional silk painting demonstrations, and ao dai (traditional long dress) fashion shows.

Traditional music and dance performances by the Bong Sen Theater of Traditional Music and Dance also captivated visitors, offering a glimpse into Vietnam's rich cultural heritage.

Following the success of the Sydney events, the roadshow will continue in Melbourne on May 17, offering another opportunity for Australians to discover the beauty and charm of the city.

According to the 2022 Statistical Yearbook of the General Statistics Office, Australian visitors spent an average of US$1,416 per trip in Vietnam, making them among the 10 biggest spenders.

Last year Australia was one of Vietnam's 10 biggest sources of visitors.



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